During the pandemic, there were fewer people outside, resulting in a decrease in help for the homeless. At the same time, online retailers gained popularity and felt responsible towards the city community.
*Please help. I need money to stay at a hostel.Yandex Market collaborated with Nochlezhka, a foundation that supports homeless people, and placed the messages from cardboard signs onto their packaging.
*Your help can make difference.
*Please donate clothes.
The project encouraged customers to donate online or use the boxes to send necessary items to Nochlezhka for free via Yandex Delivery service.
